SPOTLIGHTWhy is Grab breaking into the US financial services market? Fresh off its first full year of net profit, Grab announced its acquisition of Stash Financial - a New York-based investing platform. The deal is subject to regulatory approval and expected to close in Q3 this year. It's a curious step for a super app whose 50 million monthly transacting users are based predominantly in Southeast Asia. Unlike Grab's investment in Michigan-based autonomous vehicle services firm May Mobility last year, which gave it access to a key technology, Stash will bring along an active user base of American customers. Grab said it plans to support Stash's continued growth in the US market. The super app will also be exploring, in the longer term, how it can bring the latter's investing solutions - including an AI money coach product that provides personalized financial advice - and apply that to its ecosystem of users in Southeast Asia. Grab-owned digital bank GXS already offers investment services, but this would expand and accelerate its footprint in mass market investing. At 36%, Grab's financial services revenue grew faster than mobility and delivery services between FY2023 and FY2024, though the segment was the only business unit still negative on an EBITDA basis.  Stash, with a million paying subscribers, adds an instant recurring, high-margin subscription revenue to the mix. Does this signal the start of a deeper push by Grab into the US? Grab's investment in Stash, after all, marks the third investment it's made in a US company in the span of six months. (It also invested US$60 million in Las Vegas-based Vay, a remote driving tech platform provider, last November.) For now, the answer to that question is unclear. A Grab spokesperson tells us the firm's long-term strategy remains "firmly rooted in Southeast Asia," though it intends to strategically pursue new assets that are complementary to its super-app tech. Rather than selectively growing its footprint in the US, Grab is market-agnostic as far as acquiring the relevant tech knowhow and teams is concerned. Growing its business organically also remains a key focus, a Grab spokesperson adds. Stash wouldn't be Grab's first rodeo with financial services. In 2023, it sunset AutoInvest - a microinvestment product it acquired through its purchase of wealth tech startup Bento - because the business wasn't "commercially viable." |